VERIZON
Holiday Retail Takeover
Each November, I updated signage on product tables across all Verizon stores with a seasonal flair for holiday shoppers. These cards functioned as both a source of navigation and a place for description on products like audio and phone accessories. Here are some fun headlines.
Retail Signage Update
In an effort to reimagine basic retail directory signage to feel more welcoming, I wrote copy that was both action-oriented and approachable to be featured in all Verizon stores nationwide. .
Back to School Campaign
With the goal of boosting in-store sales, we built a table to features products relevant to the campaign, and wrote copy that spoke to different age demographics
